TRADE Hospitality started life in January 2019 as TRADE Soho, a members’ club for people that work in the hospitality industry, located on Frith Street in Soho. Founded by Master Sommeliers and hospitality veterans Xavier Rousset and Gearoid Devaney, the club quickly became the industry’s go-to venue for lunches, meetings, events, tastings, post-shift party sessions and everything in between.

Fast-forward to March 2020 and the impact of the COVID pandemic meant the club was no longer viable in its current form. Xavier & Gearoid decided the time was right to take the TRADE community online. They spent much of the first national lockdown creating a virtual version of the club, which is how TRADE Hospitality was born.