Theo Phaphitis gives boost to Chesterfield small business

1/3/2022, 12:40 pm

A Chesterfield-based small business has received a massive boost from Retail Entrepreneur and former Dragons Den star, Theo Paphitis.

Last month Jane Helliwell, owner of scent stylist and candle maker, The Scent Styling Company, tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his near half a million Twitter followers. 

The weekly initiative, set up by Theo in 2010, now has over 3,000 #SBS winners and supports small businesses in the UK. Business and retail entrepreneur and self-confessed shopkeeper, Theo, retweeted Jane's message to his almost 500,000 followers and as a result her business gained more social media followers, new contacts and a surge in sales. 

The Scent Styling Company is also profiled on the #SBS website ( that is exclusive to all Small Business Sunday winners. 

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club: like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish The Scent Styling Company every success.” 

Jane Helliwell of The Scent Styling Company added:

“It's fantastic that Theo has recognised our hard work and helped spread the word about what we do to his huge Twitter following. Last week I got to meet him and fellow Dragon Touker Suleyman at the annual #SBS event. He presented us with our certificates and hosted a truly inspirational event.”

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