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Media Pack / Portfolio

HANNAH DAYKIN

CO-FOUNDER, CREATIVE DIRECTOR
Pursuit the Label
Pursuit The Label is a London-born, standout, sustainable swimwear brand that uses the highest quality recycled fabrics to create each individual piece. All of our swimwear is designed and produced in London, created from soft, innovative Italian fabrics derived from ECONYL®, a recycled and regenerated fibre

Media Coverage

pursuitthelabel.com

Cosmopolitan, Splash Hits, June 2019.

The Viper Suit in Psyco’ Pink from our SS19 Ultra Pink Infusion Capsule is featured in this months Cosmopolitan magazine, in the feature entitled Splash Hits! The Viper Suit is shown amongst other surf...

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pursuitthelabel.com

British Vogue, Fashion’s Eco Evolution. June 2020.

Pursuit was absolutely honoured to be featured across a full page editorial entitled ‘Sun Spells’ in British Vogue, June 2020 Issue Fashion’s Eco Evolution. The Strike Suit from the SS20 Mirage Collection...

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Vogue.pt

Daydreaming

“Eu sonho. Às vezes acho que é a única coisa certa a fazer.” Haruki Murakami, in Sputnik Sweetheart. Sonhar é encontrar uma porta para um novo mundo.

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Refinery29

26 Sustainable Swimsuits For Your Seaside Summer Staycation

Discover the coolest sustainable swimwear making a splash this summer…

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Business Insider Nederland

10 sustainable fashion startups in Europe that you should know about right now, including one that makes swimwear from ocean...

COVID-19 has made people more aware of where they buy their clothes. These 10 sustainable fashion startups are rising to the challenge in Europe.

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Women's Health

Normani Says She Struggled With Her Self-Worth And Confidence After Fifth Harmony

“For a long time, I didn’t believe in myself because I didn’t feel like I was given the opportunity to.”

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Virgin.com

Ten exciting start-ups changing business for good | Virgin

This Global Entrepreneurship Week I want to highlight my top 10 changemakers

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Drapers

The power of pre-orders

Pre-order can help to improve sustainability and guarantee sales, but will this model work for the mass market?

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The Independent

From the sea, for the sea: The brand turning ocean waste into swimwear

After their suit was featured on Love Island, co-founders Annabel Humphrey and Hannah Daykin saw their sustainable brand’s popularity explode, they tell Zlata Rodionova

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pursuitthelabel.com

Women’s Health magazine. November 2022

We, as the co-founders of Pursuit, are thrilled to have been featured on our first front cover! Oti Mabuse wears The Viper Sculpt Suit on the front cover of Women’s Health - November 2022 issue. Photography...

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Virgin Start Up Loans - Support and Advice to Start Your Own Business

Winning the Pursuit
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