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What happens after a broker is named in a bridging finance completion story?

ended 26. August 2026

A lender recently described hearing that a competitor monitors completed-deal posts and case studies, identifies the brokerages mentioned and then approaches them directly.

Public deal activity may help lender sales teams identify brokers who are currently placing bridging finance. However, knowing who to contact does not mean that lender’s criteria, appetite, pricing or service will suit the broker’s next client.

Bridging Loan Directory is examining what happens after a broker or brokerage is named in a completed-transaction story.

We are looking for recent first-hand examples from bridging finance brokers, lender sales directors, BDMs and specialist finance marketing or communications professionals.

For a recent example, please explain:

  • where the broker or brokerage was named;
  • whether another lender approached them afterwards;
  • whether the approach appeared to have been prompted by the story;
  • whether the approaching lender was suitable for a subsequent case;
  • whether the contact led to a meeting, application or completion;
  • what determines whether a broker decides to try a different lender;
  • whether lender sales teams use public deal activity to identify active brokers.

Anonymised examples are welcome. Please avoid naming another firm or individual unless the information can be substantiated and you are comfortable with it being published.

Responses of around 100–200 words would be ideal.

4 responses from the Newspage community

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Tony SanchezVerified
Founder at Bridging Loan Directory
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Nouran MoustafaVerified
Practice Principal & IFA at Roxton Wealth
I would be amazed if lender sales teams were not watching completed-deal stories. They are basically a live map of which brokers are active, what they are placing and where opportunities might sit.

But a press mention gets you through the door, not onto my panel. I will try a new lender if they can solve something better: sharper criteria, faster underwriting, better communication, stronger appetite or a structure another lender cannot make work.

The worst approach is “saw your deal, can we have a call?” with nothing behind it. The best is someone who has actually read the case and says, “If you get another one like that, here is where we could have helped.”

That feels commercial rather than creepy.

Brokers remember lenders who solve problems, not lenders who simply spotted their name online. Public deal activity is a sensible prospecting tool. Lazy prospecting is the problem.
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Bob SinghVerified
Founder at Chess Mortgages
I do not blame bridging BDM’s for following the news and linking up with active brokers in n not just the bridging world but also complex BTL, Commercial and HNW cases.


I use LinkedIn to actively seek BDM’s and discuss their criteria for consideration on future cases.

I also use LinkedIn as a sourcing tool to fish out lenders old and new for a new cases.

You can never have too many lenders on your books but the business will flow to those who act with speed and certainty and actively progress the case.
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Marcus WrightVerified
Managing Director at Bolton Business Finance
Publishing bridging 'deals done' on socials and also in articles definitely catches the attention of lenders. So for brokers looking to get their name out there and build a profile its worth doing. However the industry joke is that content aimed at customers, only attracts lender enquiries though. I find the more specific and niche a deal story is, the more valuable it is than a generic deal done post.