A journalist at Yahoo Life is writing a piece about how parents can help reduce their children's screen time following research that says it has doubled during the pandemic. She's looking for a parenting expert/psychologist to provide some tips on how you can help your children to reduce their screen time now that life is starting to return to some sort of normality. Deadline is super tight so just a few quick tips! &nbsp;

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children

wellbeing

Reducing children's screen time - tips

Get outside even if it's not great weather. Get your wellies on and warm coats and if you can get to nature. It's really restorative and you can build dens, play hide and seek - even the big kids enjoy it when they stop grumbling!

Clare Willetts

Clare previously worked in marketing and advertising for 20 years leading agency teams at TBWA and M&C Saatchi, before going on to head up Customer and Brand Experience at Virgin Group. 
Now as Founder of notonlypinkandblue.com she delivers talks and raises awareness about the long-lasting effects of stereotypes and works with leaders from multiple fields to map and promote the benefits of a world that does not stereotype children.

Monitor your own screentime - if you're face first in your phone all the time then you're never going to win this argument! We have a 30 minute a day screen  time limit and only when all jobs and violin practice have been done. We also read books together and play families together. Our children are way nicer humans when they haven't been staring at a screen for hours so we make it happen for all of us.

Lynsey Pollard

Lynsey has been a lot of things, a journalist, a TV producer on the first ever UK series of Big Brother, a TV director, an aid worker living in Congo and Haiti and Pakistan, head of communications for Great Ormond Street and Samaritans and more recently the founder of Little Box of Books. When Lynsey was a single Mum to her eldest son who is now 7 she looked for story books that reflected their family set up. They were very few and difficult to find. In her investigations she found children's books had changed very little in the 30 years since she'd last read them, with little representation across the board. Only 7% of books published in 2018, 2018, and 2019 had black, Asian or minority ethnic characters in them, despite 33% of UK schoolchildren being of black Asian or minority ethnic origins. She set up Little Box of Books to bring equality to children's bookshelves, to help children recognise and realise their potential and to teach children that everybody deserves to see themselves in stories. In 2020 Little Box of Books won the Mission Possible Award at the Small Business Awards, raised £57,000 with the help of Rochelle Humes and delivered 10,000 inclusive books to primary schools all over the UK. She has been named as one of the top female entrepreneurs making a social impact in 2021 on the #ialso list and is currently working to diversify the bookshelves of every school and nursery in the UK. 

Reducing children's screen time - tips

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Clare Willetts

Founder & CEO at not only pink and blue

Lynsey Pollard

Founder/CEO at Little Box of Books

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