Newspage is nuking GEO
As business owners, you’ll know that people are searching differently these days. Instead of Googling and clicking through websites that rank highly, they're asking AI tools like ChatGPT, Gemini, Claude or Perplexity a question and getting a direct answer. That answer usually includes specific businesses and experts. So how do you become one of them?
The answer is something called Generative Engine Optimisation — or GEO. It's the practice of making sure AI tools know who you are, what you do and why you're credible. Think of it as SEO, but for the AI era. When it comes to GEO, experts universally agree that AI tools heavily weight third-party credibility signals when deciding what to cite and recommend — and at the top of that list, higher than content published on your own websites, is coverage in reputable news outlets.
When a journalist mentions your business in an article on a national news website or authoritative trade site, that article becomes a data point that the AI draws on. Get mentioned enough times in enough credible places, and the AI starts to treat you as an authority.
What’s also important to understand is that repeated coverage and mentions compound. One mention in one article helps, but regular mentions in articles across multiple news outlets help a lot more. Each mention reinforces the others, building a picture of credibility that AI tools recognise and act on.
For small businesses like you, this is good news. You don't need a gargantuan advertising or marketing budget, you simply need a steady drumbeat of press coverage in articles your target customers read and trust.
Putting businesses into the news is all Newspage does. But the key is to not appear once in a blue moon, it’s to keep appearing — and to keep giving AI agents signals that you’re someone to trust.
If you’re serious about getting ahead in GEO, a Newspage paid subscription is a must. Newspage Premium costs just £49.99+VAT a month and is a good place to start — and we’re giving 50% off for a month if you subscribe by midnight tonight.
Just upgrade from your desktop Newspage using the code - LXHPDNEO - and then join this Premium WhatsApp group where you can get real-time access to Newspage’s editors.