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New sheriffs in town at Just Group

Journalist: Hereward Mills, FT Adviser

ended 23. April 2026

On April 1, Brookfield Wealth Solutions  purchased Just Group for £2.4bn. 

A price of 219.6 pence per share represented a 75 per cent premium, showing confidence in the UK retirement sector. 

But I want to know what advisers think of the deal. 

Advisers:

  • Does this change your perception of Just Group at all? 
  • Do you expect this to improve annuity pricing? 
  • Would this make it easier or harder to recommend Just to a cautious client?
  • In previous insurer takeovers, have you seen disruption to service or continuity?
  • Is  private capital moving into UK retirement a positive development for advisers and clients? 
  • Would this deal make you more likely to place business with Just? 

Thanks as always for your comments. 

Hereward 

 

1 responses from the Newspage community

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Editor
Nouran Moustafa
Practice Principal & IFA at Roxton Wealth
Brookfield’s acquisition of Just Group is a strong vote of confidence in the UK retirement market, but for advisers the real test starts now. A takeover does not automatically change my perception of the business, nor would it alone make me more likely to place business there. What matters is whether this translates into stronger annuity pricing, stable service and continued reliability for clients. For cautious clients in particular, ownership headlines mean very little unless they are matched by consistency, transparency and good outcomes. Previous insurer takeovers have shown that transition periods can sometimes create short term disruption, so advisers will be watching closely. Private capital in retirement can be positive if it supports long term growth, innovation and client service, rather than simply chasing returns.
Advisers are not buying the deal story, they are buying what it means for clients in real life.