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Mail Online - Branding expert to comment on Meghan Markle's lifestyle website

ended 22. March 2023

Femail is looking for a branding expert to comment on how Meghan Markle's lifestyle website The Tig could rival with Gwyneth Paltrow's GOOP and how they differ in ethos, style, marketability, products recommendations and more.

This will be popular so comments asap, thanks.

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Stefano Andrean0
Founder & Chief Strategist at Boomsmiths
Both brands benefit from the obvious star power of their founders, with The Tig leveraging Meghan Markle's unique appeal as a former actress, philanthropist, and ex-member of the British royal family. GOOP, on the other hand, benefits from Gwyneth Paltrow's reputation as a Hollywood mainstay, as well as the brand's own ability to create buzz.

At the core of The Tig is Markle's love for travel, food, fashion, and personal growth. It aims to inspire and empower its audience, wheras GOOP focuses on wellness and holistic living, offering a mix of modern science and (occasionally dubious) alternative medicine to improve its readers' lives.

In terms of style, The Tig showcases Meghan's taste, which to me is slightly more sophisticated. It offers a more personal take on fashion, beauty, and lifestyle trends. GOOP, on the other hand, leans more towards a high-end, luxurious aesthetic with a focus on clean design and premium products.