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ISA season 2025 trends

ended 09. March 2025

This ISA season, are you seeing any trends that might be of interest to journalists? Are clients veering towards specific fund types or sectors, asset classes and geographies? Also, are people maxing out their ISA limits given ongoing financial pressures or holding some back. Any insights relating to ISA season 2025, send them across as we've got a number of journalists asking us for topical ISA season angles for stories today and next week

2 responses from the Newspage community

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Ross Lacey
Director & Independent Financial Adviser at Fairview Financial Management
We're still recommending, and seeing strong demand from our clients to maximise their ISA allowances. However, for those who are funding their ISAs through shares or investments held outside of an ISA; it's important to watch out for any potential gains that are being "crystallised" that could take you above the Capital Gains Tax allowance of £3000. Investments held within an ISA benefit from income and dividends that are free of Income Tax, as well as gains free of Capital Gains Tax. Given the freezing of thresholds and reduciton in tax free allowances, this has made ISAs even more compelling. It's also important not to forget the opportunity that pensions can bring, with many of our clients looking to capitalise on contributions made before the end of the tax year. As ever, it's wise to speak with a financial planner to understand how best to allocate any available investments.
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Editor
Jamie Elvin
Director at Strive Mortgages
This ISA season, we’re seeing a clear trend of savers prioritizing Cash ISAs due to stabilizing interest rates, while long-term investors continue to favor Stocks & Shares ISAs for potential growth. However, ongoing economic uncertainty and inflation concerns mean many are taking a more cautious approach, drip-feeding investments rather than maxing out their allowances in one go