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Immediate needs annuities

Journalist: Hereward Mills, FT Adviser

ended 03. June 2026

British Friendly has launched an immediate needs annuity to help advisers support clients funding long-term care. 

The Lifetime Care Plan provides guaranteed monthly care payments for life paid directly to UK-registered care providers. 

The proposition is aimed at self-funding clients who are UK residents, aged 60 and over, with an immediate or imminent need for care. 

Advisers: 

  • Are you seeing a rise in demand for this type of product? 
  • Under what circumstances would you recommend an immediate needs annuity? 
  • What do you see as the main benefits? 

Best, 

Hereward 

2 responses from the Newspage community

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Care funding is one of the biggest financial risks families underestimate because it does not arrive politely. It often arrives after a fall, a diagnosis or a hospital discharge, when everyone is emotional and decisions need to be made quickly.

Immediate needs annuities can be powerful where a client is self-funding, already needs care, and the family wants certainty that fees can be met for life. The point is not chasing investment growth; it is removing the risk that someone lives longer than expected and burns through capital.

I would look at it where there is a clear care-fee shortfall, meaningful assets at risk, and a priority to protect dignity, continuity of care and family peace of mind.

But this is not a product to throw at every care case. You must compare it with income, pensions, savings, investments, property options, state support and estate planning. In long-term care, bad advice is expensive, but delayed advice can be devastating.
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We are seeing growing awareness of care funding, driven largely by people living longer and the rising cost of care.”
“An immediate needs annuity can be a valuable solution in the right circumstances — particularly where a client wants certainty and is concerned about the risk of care costs running on indefinitely. It provides a guaranteed income paid directly to the care provider, which can offer real peace of mind.

However, it’s not a one-size-fits-all solution. The suitability depends on factors such as overall wealth, health, life expectancy, and whether flexibility is needed — especially as care needs and funding, including potential NHS support, can change over time. The key is assessing it in the context of the client’s wider financial plan