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Hot weather driving demand for UK holidays

ended 03. June 2025

It's been an unusually hot year to date and this weekend is set to be another good one for many parts of the country. Are you seeing more people book holidays or short stays in the UK? Is the weather boosting the holiday rentals and AirBNB market? And is the weather seeing more interest from people in buying second homes or holiday lets in popular seaside towns or other parts of the country? Lastly, an extreme - could the warmer summers we now seem to be having have an impact on house prices in some areas of the country? Any insights, send them across. This is for a UK tabloid story next week.

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We’re seeing a real surge this year. A combination of great weather and a late Easter has supercharged demand for UK breaks. At Finest Stays, guest check-ins since 3rd April are up a huge 77%. Stays are getting shorter too; our average stay has dipped from 5.7 to 5.3 nights, with the wider market down from 4.2 to 4 nights. Quick getaways are definitely in vogue. Bookings are flying in — up 31% in April and 20% in May compared to last year. And we’re outperforming the market on occupancy: 6% up vs the market’s 3% rise. Longer term, as our summers heat up, cool coastal towns are becoming even more desirable. Homes with a sea breeze will command a premium. South Devon will soon rival the South of France as the go-to spot for savvy buyers and holidaymakers.
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Blimey, the country's gone tropical and suddenly everyone has turned into a property tycoon. With staycation bookings up 15%, Cornwall homes are fetching two grand a week right now, for glorified sheds with sea views, whilst locals kip in their motors. Coastal property prices have rocketed 8%+ in just three months, and we've got 65,000 new holiday lets flooding the market this year, more than Blackpool has donkeys. Goldman Sachs reports British staycation spending has hit £17.1 billion this quarter alone. That's more than we spent on foreign holidays pre-pandemic. All this while the coastal folk can't afford a garage, let alone a house. To top this madness, the taxman is already circling like seagulls round your chips, plotting raids on this sun-soaked gold rush. Remember though, what goes up must come down, usually the moment you've bought the barbecue. Still, this does beat queuing up at Gatwick for me. See you in Margate (not Marbella), about 4 miles from here.