Flexible ISAs and the cost of living crisis
A few quick Qs relating to flexible ISAs and the cost of living crisis, which we'll be sending to the national and trade media later today. In your experience, during the cost of living crisis (so over the past year or so):
- Have more people used flexible ISAs to free up cash to help with, say, soaring energy bills or to cover far higher mortgage payments when their ultra-low fixed rate ended? In short, to help them out of a corner rather than as a more standard cash flow tool (for example to buy a car before they've sold their existing one)?
- Have you had clients who have been unable to pay back the full amount withdrawn due to the cost of living crisis and who have lost their ISA allowance (for that tax year) as a result?
- Has the cost of living crisis made clients more aware of the flexible ISA, as it offers them quick access to cash should they need it?
- Have more clients started asking you about flexible ISAs as they could be a useful short-term facility in tough times, or are they still relatively off the radar among the public?
- Are some flexible ISAs more flexible than others, i.e. with no limits on withdrawal? Any recommendations?
Any other trends you're seeing relating to flexible ISAs, send them across.



