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Budget and Black Friday dampen retail sales in October

ended 05. November 2024

The British Retail Consortium has revealed that October was a muted month for retailers due to the Budget and people waiting for promotions and sales ahead of Black Friday. As a retailer, how does Black Friday affect you and what are your general thoughts on it? Does it boost sales or cost you them as people perhaps head off to major retailers who can afford to reduce their margins? Are you in favour of the US-imported phenomenon that is Black Friday — or against?

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Natalie Ormond0
Owner at Smallkind
October was my best sales month this year at Smallkind. October last year was very quiet and this year has been slow all round so having a busier month felt reassuring heading into the Christmas period. I don't want to speak to soon as anything could happen but I don't feel as worried as I did this time last year. Having said that there is a niggling feeling that maybe all my customers have done their shopping early and now it will be tumbleweed! I'm really hoping that people are starting to turn away from mass produced stuff and seek out sustainbale brands (fingers crossed!).