FT Logo

Copy article

FT Editor Banner

AI Adoption in Advice Firms

Journalist: Hereward Mills, FT Adviser

ended 11. May 2026

Recent research from the lang cat has shown 62 per cent are comfortable with agentic AI technology being embedded in the platforms they use.

However, AI use is far from uniform - especially with so many new products on the market. 

Advisers,

  • Has your firm adopted AI tools? Do you use firm-approved AI, personal tools such as ChatGPT or Claude, or a combination of both?
  • Are you satisfied with the pace of AI adoption at your firm? Should firms move faster to seize a competitive advantage, or is a focus on AI diverting time and resources from other priorities. 

Very keen to hear your thoughts on this one. 

Best, 

Hereward 

1 responses from the Newspage community

Copy all

Copy

Editor
Nouran Moustafa
Practice Principal & IFA at Roxton Wealth
AI is no longer a “nice to have” in advice; it is becoming part of the plumbing. At Roxton Wealth, we use AI where it genuinely improves the client journey, adviser productivity and accessibility, but not where it replaces judgement. There is a difference between using AI to draft, summarise or speed up admin, and letting it make regulated advice decisions. That is where firms need to be careful.

The winners will be firms that treat AI as an infrastructure advantage, not a gimmick. Advisers are under pressure from compliance, Consumer Duty, documentation and client expectations. Used properly, AI gives time back so advisers can spend more time doing the human bit: understanding behaviour, vulnerability, goals and fear.

Adoption needs governance. Firms should move faster, but not recklessly. Banning advisers from modern tools will not stop AI adoption; it will push it underground. The answer is approved tools, clear policy and audit trails. AI should make advice more human, not less.