Custom Heat & Cool is the family-run heating, plumbing and air-conditioning firm founded in Rugby in 1980 - around 70 staff carrying out 700+ installations a year across the Midlands. Lincoln Smith, Managing Director, is a qualified heating engineer who started on the tools: one of the UK heating sector's first four-day working weeks (results shared at a House of Commons working-time council), 25 apprentices in a decade, and West Midlands Energy Efficiency Awards winner 2024 and 2025. Graduate of the Goldman Sachs 10,000 Small Businesses programme at Oxford Said. Comment areas: heatwaves and home cooling, Britain's air-conditioning boom, the 2,500 pound air-to-air heat pump grant, energy bills, honest consumer advice, skills and apprenticeships, and the four-day week. Fast turnaround for broadcast: Midlands base, down-the-line ready, previous experience including BBC Radio 5 Live. Press page: press.customheat.ai