Technology Director at Impression. Search engine optimisation, paid media and web analytics consultant. Also a web developer and digital all-rounder.

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Aaron Dicks

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In October, digital marketing agency Impression opened a third office in Manchester with the additional appointment of three senior hires situated in the north. The agency’s increased northern presence will aim to establish itself as a closer connection to potential northern clients and also open the business up to recruit more northern-based talent, creating new job opportunities in the near future.&nbsp; The launch of a Manchester location in Ancoats marks the company's third UK office space, after its London Bridge location and its headquarters in central Nottingham, bolstering its presence across the UK. As a result of numerous high-profile client wins, the growth of new services and client demand, Impression has also hired three senior digital marketers based in the north. Formerly of Endless Gain and Jaywing, Michael Weir joins as Head of Behavioural Science.&nbsp; His experience collaborating with brands such as PrettyLittleThing, Fragrance Direct, Studio and Autotrader will feed into new client relationships and help build on Impression’s new Digital Experience offering, formerly CRO.&nbsp; The new service will have a much greater focus on behavioural science, consumer psychology, marketing automation and market research, intertwining CRO, CRM and Media Solutions. Also joining the agency is Nick Handley as Head of PPC Performance, formerly Director of Performance at Rise at Seven. Alongside Mike and Nick, the Growth team has expanded with the hire of Jamie Pollard, formerly Journey Further, as Growth Consultant, utilising his 10+ years of experience to navigate the complexities of commercial challenges that businesses face.&nbsp; Mikey Emery, commercial director of Impression said: “We’re very excited to open our third office space and expand in the north. Our growing northern presence marks a huge step forward in Impression’s growth and will support our rapidly growing client portfolio across the UK.&nbsp; “We are also delighted to be welcoming Mike, Nick and Jamie, who are expanding and strengthening our offering, bringing new skills and experience to the team and establishing our people presence in the north.&nbsp; “The launch of our Digital Experience offering is a development and advancement of our CRO service, working to deliver more for our clients incorporating behavioural science and consumer psychology to drive real bottom line impact.” Impression’s recent achievements include being awarded the Performance Marketing Agency of the Year at Campaign’s Agency of the Year Awards and ranked 28th out of 100 as one of the Best Workplaces for Women in 2023.&nbsp; If you’re interested in joining the expanding team, there are a variety of <a href="https://www.impressiondigital.com/about/vacancies/">job postings</a> available including roles in the SEO, Paid, Financial and Creative teams.&nbsp; For more information visit <a href="www.impressiondigital.com">www.impressiondigital.com</a><blockquote>“We’re very excited to open our third office space and expand in the north. Our growing northern presence marks a huge step forward in Impression’s growth and will support our rapidly growing client portfolio across the UK.</blockquote>

Mikey Emery

Impression opens Manchester office and welcomes three senior hires

<figure class="image"><img src="https://cdn.newspage.media/production/company/2463/files/e2e0265f78af45454ccfc5c7b771e16d8a967f23bf3cd55e86d9f17c2c48709765ac4019865e60764fbd31d2044509f211edc255570ef85b04ff85be89dd10c3.webp"></figure>Digital growth agency <a href="https://www.impressiondigital.com/">Impression</a> begins the second half of year by announcing an influx of new client wins. Following a period of high growth, <a href="https://www.kingfisherdirect.co.uk/">Kingfisher Direct</a> has appointed Impression's SEO team to devise and deliver an organic strategy to boost brand awareness and achieve ambitious longer-term goals. <a href="https://www.puregym.com/">PureGym</a> has also appointed Impression's organic services to work alongside its existing SEO partners. The agency will complete an SEO audit and provide recommendations to help the UK-based brand be more visible to consumers searching for gyms close to them. <a href="https://get-nourished.com/">Nourished</a>, a premium personalised nutrition brand, sought an agency that had a joined-up and intelligent approach to paid media marketing. Impression’s paid search and social teams will assist Nourished in taking its growth to the next level. <a href="https://www.sapiosciences.com/">Sapio Sciences</a> is a global business serving 8 out of the top 10 biopharma companies and has appointed Impression to manage its PPC &amp; SEO strategy and execution. Impression will help grow the number of conversions generated through the site and increase share in a crowded market by uniting Sapio's exciting, unique proposition with an innovative digital strategy. Speaking of the new partnership, Caitlin Stanley, chief of staff at Nourished said: “We are thrilled to announce our partnership with Impression to support the rapid growth of our D2C channels. With their expertise and innovative approach, we are confident that together we will take our content to new heights and captivate our audiences more effectively.” Gaby Fletcher, marketing manager at Kingfisher Direct, said: “We're really excited to be working with the team at Impression to take a new direction with our SEO strategy. We were thrilled with the way they'd understood our business objectives during our initial meetings with them, and we're really looking forward to getting work started with them.” Adam Bly, head of growth at Impression said: “We know that right now, every brand up and down the country is scrutinising each pound spent, so we are incredibly proud that each of the partners mentioned here is choosing to make these investments with us as their agency partner.” Impression, which reported 30% revenue growth in 2022, was named Campaign UK’s Performance Marketing Agency of the Year as well as Best Agency to Work For at the UK Company Culture Awards. For more information, visit: <a href="https://www.impressiondigital.com/">www.impressiondigital.com</a><blockquote>These new partnerships round off a very exciting period of growth for our agency. They validate the innovative team that we have here and the impactful work that they do</blockquote>

PureGym and Kingfisher Direct Among Additions to Impression's Client Roster

<figure class="image"><img src="https://s3.eu-central-1.amazonaws.com/newspage.com-staging/company/2463/files/14ba3022e69f6a4ef5c8582fe23ab2edd41fde6a310e44328083360dc4003718ddd473faba90cc59fd821a166768cac5ab2522fcb559d4f842591161704e30b4.jpeg"></figure>Digital growth agency Impression begins the year by announcing an influx of new client wins following a successful end to 2022. Blinds 2go will work alongside the agency’s paid social team to grow reach, traffic and conversions across multiple social platforms. Global events company GL events have enlisted PPC services to grow its market presence and better service its customer across its six brands. B2B corporate events business Wildgoose and Swedish-founded consumer loans provider Sambla Group have appointed Impression’s digital PR team to drive brand awareness and boost organic visibility. Impression’s analytics team is working Gossard and its sister brand Pretty Polly. They will assist both brands with Google Tag Manager implementation, optimising tracking and attribution capabilities before helping with its Google Analytics 4 setup. Lampoo, a sustainable second-hand luxury fashion brand, also appointed Impression to help with its Google Analytics 4 set-up and to implement server-side tagging before the launch of its new website. Speaking of the new partnership, Marcus Sätherström, head of SEO at Sambla said: "We at Sambla are very excited to partner with Impression to take our SEO strategy to the next level with innovative and exciting approaches. We believe our collaboration will help us achieve amazing results and give us a bigger gap towards our competitors."Speaking of the new client wins, Impression’s commercial director Mikey Emery said:&nbsp;“Despite 2022 being a challenging year for businesses, we are proud that the agency achieved another year of record growth. We shifted our business strategy during the pandemic and focused on building out our service offering as well as improving our ability to attract and develop talent. This has paid dividends as we have seen our team win new and exciting household-named brands and deliver insane levels of growth for them."&nbsp;"2023 is going to be tough, but thanks to the team we have in place and the position we are in, we have set our sites on hitting new heights as we expand internationally and introduce a plethora of new skills and expertise to the agency.” Steven Leek, Group Marketing Manager at GL events UK said: “Following numerous acquisitions over recent years, GL events has grown significantly in the UK. As leaders in the various industries in which we operate, we’re excited to be partnered with a multi-award-winning paid search agency, to ensure sustained success across our growing portfolio.” Impression reports that last year, it achieved a 33% YoY revenue growth and employs over 100 members of staff. It is currently recruiting across its teams to serve its growing client portfolio.

Impression adds household names to client roster

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