Maddie joined from Forward Partners, London-based VC firm, where she helped grow its revenue-financing function 13x. Maddie was selected for the Centre for Entrepreneurs qualification, which she completed after being on the founding team of vegan cookie company (sold to Leon). Previous to this she was in brand marketing in the FMCG space working with BOL, The Coconut Collaborative and BEPPS Snacks after graduating with a Biomedical Sciences degree.