Gift of Kit and Starling Bank launch £200k kit giveaway for women’s and girl’s teams
To help reduce costs for grassroots clubs and get more women and girls in the game, Starling Bank has launched its ‘Kick On with Starling’ initiative.

Developed in partnership with Gift of Kit, the initiative will give £200,000 worth of kit, equipment and coaching vouchers to grassroots football clubs that either have an existing women’s or girl’s team or are creating a pathway to get more women and girls involved.

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SPORTS marketing agency Gift of Kit has partnered with Starling Bank to supply £200,000 worth of kit to women’s and girls’ grassroots football teams in the UK. More than 180 teams will receive the kit, which includes sponsored football kit, equipment and coaching vouchers to help them meet the surge in player demand sparked by England’s triumph at the UEFA Women’s EURO 2022. Co-founder Jonathan Green said the company, which has offices in Chippenham, Wiltshire, and West Sussex and brings together high profile brands with grass roots sport to help clubs earn free kit, is helping clubs and schools capitalise on the rapid growth in the female game since the England Lionesses won the Euros last summer. “We are very proud to be working with a high profile client like Starling Bank, they are really passionate about supporting the women’s and girls’ game,” he said. The Kick On with Starling Bank initiative, which ran in early February, and encouraged clubs and schools from all over the UK to enter. The 188 clubs who were drawn out can now go to an online portal to choose match kit and equipment. They will also receive a voucher for free training for coaches from their nation’s football association. Green said: “We surveyed 1,000 clubs on our database and asked if they had seen an increase in the number of girls wanting to play football since the Lioness’s historic win. More than 70 percent said yes. “We asked them what the biggest barrier was to providing football through growing existing teams or starting new ones, and 72 percent of clubs said it was the cost of kit while 56 percent said it was the cost of equipment. 31 percent said it was funding coaching courses for their volunteer coaches. “We are thrilled that this promotion is helping clubs overcome all of those barriers and the number of applications we received demonstrates how vital a scheme this is.” Former England star Jill Scott, who retired after last summer’s triumph, supported the promotion and launched the initiative at Astley &amp; Tydlesley Women’s FC. Gift of Kit works in football with brands such as Just Eat, Sky Sports and Octopus Energy but it has also run promotions with Land Rover in Rugby, Kia in cricket and other programmes with sports ranging from bowls to darts with the People's Postcode Lottery. “Our recent campaigns have been focused on supporting the increased participation in women’s and girls’ football because this is where the least amount of funding and coaches are,” said Green. “This is the biggest programme we’ve ever put together that is entirely focused on the women’s and girl’s game and Starling is the perfect partner for it.” &nbsp;<blockquote>We are very proud to be working with a high profile client like Starling Bank, they are really passionate about supporting the women's and girls’ game. We are thrilled that this promotion is helping clubs overcome financial barriers and look forward to supporting the growth of hundreds of women girls teams.</blockquote>

Sports marketing agency gives away £200,000 of kit to women and girls’ teams in wake of Lioness’s triumph

I have facilitated £3.3m of investment into grassroots sport to date, through our network of 28,000 sports teams. I am detail and process-driven, with a passion for sport and the smart application of sponsorship for global brands.

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