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Gary Dobbs

Family-owned GD Print is changing perspectives on how outreach concepts go from ideas to physical hard copies. Thanks to a new press that streamlines the production process, this innovator is redefining how businesses, charities, government entities, and community organisations advertise, promote, and engage the public at large.<img src="https://s3.eu-central-1.amazonaws.com/newspage.com-staging/company/2199/files/7b8e8f8fcdd878e9e77b714d21a1c9d0d287ffb84475ef367d11e0bff8c07bd3deff119b254b1e25eef42116d67ea9b05ce2494eeea5878d4a9c884ac280d47d.png"> Can a single printing press bring about such revolutionary changes? While it certainly helps to have an experienced team at the helm, there's far more to this sort of upgrade than merely replacing old hardware. Here's what to know about GD Print's acquisition of a Konica Minolta AccurioPress C14000 and how it might help your business make a more significant impact. The Problems With Printing Printing has never been simple – even when the technology existed to get the ball rolling in the right direction. Since the invention of the Gutenberg press, this has always been a multi-stage process. From initial layouts and typesetting to producing, trimming, and binding the finished project, there are plenty of steps on the journey from a concept to a printed copy. Though they had many advantages, classic printing solutions were double-edged swords at best. For instance, if something went wrong at one of the stages of a traditional print job, dedicated professionals could often catch the problem before it was too late.&nbsp; However, the human labour costs of printing rose with the complexity of each job. So did the time requirements – more steps meant longer turnarounds, even when printing relatively small runs of booklets, leaflets, brochures, and other media. These process inefficiencies ultimately resulted in aggravating headaches for the end consumer. For example, if you wanted to print many promotional booklets, you'd typically have to account for the increased cost of additional steps like bookbinding. If you wanted to create a massive run of cards for a local marketing campaign, you'd better have the logistics figured out in advance unless you wanted to pay a steep rush fee. Towards a Brighter Future For GD Print, these problems were unacceptable. Even though such issues weren't out of line for the industry, the company had always prided itself on going above and beyond to overcome them.&nbsp; When the COVID-19 pandemic hit, the firm was forced to rethink. It soon became clear that the old ways wouldn't work. Clients increasingly dependent on effective marketing outreach deserved better, and the team decided that upgrading its production line was the answer. How GD Print Is Setting a New Tone What does the future of printing look like? GD Print's new machine might hold the answer: The Konica Minolta AccurioPress C14000 press is designed for efficiency - in addition to printing, it handles all of the associated work, like cutting, perforating, folding, and bookbinding. Even better, it tackles everything in one uniform process. These distinctions might not seem like much, but any industry insider will tell you they're profound. Here's why: The Single-station Workflow Delivers Superior Results Having a single device handle printing and cutting eliminates the need to realign or reposition the printed items after sending them to a separate slicer. In other words, the trim work gets completed more accurately, producing a more attractive finished product. Consistency is also a major highlight. The team's new press requires minimal human intervention to produce identically alike results, even after thousands of copies.&nbsp; "Once we've set up the paper catalogue and chosen the reference stock, it only takes 10 minutes to get the press running for the entire day," said GD Print production director Craig Dobbs. "Our previous press took much longer than that." Dobbs also highlighted that the C14000 automated processes like colour control and alignment – both major historical sticking points for printers. Reducing the number of human touchpoints in the cycle means GD Print can execute ideas more faithfully, even under tight deadlines. It also leaves the company with more leeway for what's important: getting to know customers and fully comprehend their outreach needs.&nbsp; When Printers Spend Less Time and Money, Their Clients Do Too GD Print's new hardware streamlines jobs from the production floor. This has multiple benefits that result in real-world client value.&nbsp; Although it's usually possible to mechanize the transport processes that take blanks, proofs, and printed products from one stage to the next, doings incur non-negligible expenses – both in terms of time and money. These costs typically get passed on to the customer, so anything a print shop can streamline steps means more affordable offerings.&nbsp; Printing services that use multipurpose machines are also a lot more versatile. Since the GD Print team can do complex work without setting up a vast production line, it can better meet the needs of customers who only want a few items – or something unique. The Benefits of New Technology Printing presses are like any other machinery: Although designed for longevity, they eventually lose their cutting edge.&nbsp; Switching to the Konica Minolta AccurioPress C14000 helped GD Print stay at the front of the pack by increasing printing speeds and opening the floodgates to a wider variety of materials and formats. For instance, this device can handle A4 inline, six-page, and bespoke banner jobs alike. It can also bind books containing hundreds of pages in numerous styles, making it the ideal option for creating training manuals, technical documentation, or even magazines.&nbsp; GD Print insiders said that the upgrade made the company greener. The new press is more power-efficient thanks to its streamlined design and modern fittings. Such eco-oriented improvements were big selling points. According to finance director Jayne Holland, "It's important for GD Print to choose the right technology and partners to maintain business continuity and deliver environmental sustainability commitments into the future." This upgrade seems to be an obvious step in the right direction. Make the Most of Superior Printing The GD Printing team understood it had a winner when it first tried the C14000. After seeing the quality and consistency, the company knew it could dramatically improve how businesses connect with customers. Classic presses and printing workflows are rife with opportunities for things to go wrong. If you're a business that wants to connect, you can't afford such risks. After all, your reputation as an enterprise is on the line.<blockquote>Why take the chance? GD Print makes it effortless to leverage cutting-edge printing technology like the Konica Minolta C14000 – as well as decades of combined expertise. With a proven track record of meeting tough deadlines, this local team is democratizing advanced printing – no matter how complex the job is. Ready to build a successful campaign on one of the most reliable forms of outreach? Get started by chatting with a GD Print specialist today.</blockquote>

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