I am a jeweller from Birmingham. I trained in the Birmingham Jewellery Quarter and adored my career, until I decided to make a huge life change after Brexit. I realised that my freedom of movement rights would be taken from me, and I could see that the cost of living in the UK was going to increase even higher that it already was. So in 2017, at the age of 23 I decided to move to Iceland by myself, with no real plan of what I was going to do there! In April 2021 I launched my own sustainable jewellery business, using the skills I'd picked up in the British jewellery industry.
Sustainability and ethical living are a huge focus in my life and my business! I also have 2 youtube channels, one is about my life as a Brit in Iceland, and the other is about zero waste living on a budget.

Endurlífga means 'revive' in Icelandic.
I am to revive my jewellery career in Iceland, and breathe new life into reclaimed objects.
I make silver jewellery with a focus on reclaimed objects such as ocean plastic, sea glass, out-of-circulation coins, surfite (a byproduct of surfboard manufacturing), and Fordite (a byproduct of car manufacturing). I also only use ethically sourced gemstones in my work.