« Ils ont espoir que ces leaders-là seront mieux en mesure de régler des problèmes de proximité », dit Vincent Sabourin.

Les femmes PDG plus crédibles que les hommes selon une étude

MONTRÉAL — Un récent sondage SOM commandé par l’Institut de la crédibilité du Québec révélait que les femmes PDG seraient jugées plus crédibles que les hommes qui occupent la même fonction. Qu’est-ce qui explique ce vent de changement? Selon Vincent Sabourin, professeur titulaire de stratégie et de …

Les femmes PDG plus crédibles que les hommes, vers un vent de changement?

Un sondage fait apparaître quatre femmes au sommet des PDG les plus crédibles au Québec. Dont Véronique Cloutier.

Sondage | Les femmes PDG sont plus crédibles que les hommes

Pour fêter ses quatre années d’existence, l’Institut de la crédibilité se lance dans une aventure extraordinaire chez nos voisins du sud.

L’Institut de la crédibilité à la conquête des États-Unis

Stéphane Prud’homme has 25 years of experience (including 9 in Southeast Asia and China) in global communication strategy, intangible assets management, issues management, and crisis management. He has been recognized as an international credibility expert for the past 15 years, an expertise acquired through a master's degree in corporate spokespersons’ credibility in crisis situations and a PhD on credibility and reputation of corporations and their leaders. He also holds a bachelor degree in social psychology and an MBA degree (Marketing and Economics). He is interested in the management of intangible assets such as image, trust, credibility, CSR, and reputation, as well as in the measurement and evaluation of those assets. He is the Founder CEO of the Credibility Institute, which offers services in strategy, in CredibilityEngineering®, and in indicator-based assessment through an online dashboard (Σvaluation361°™). Mr. Prud'homme holds an IABC certification in strategic management, and he is a member of the Quebec Chartered Managers Association. He is also an accredited trainer recognized by the Quebec Government.

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Stephane Prud'homme

A survey conducted at the end of May by polling house, SOM, across the province of Québec and commissioned by the Credibility Institute found that women CEOs are perceived to be more credible than men. The results of this study also shed light on the factors that help build stable credibility for managers, with a return on investment for their organization. The top positions speak for themselves. The Top 5 most credible CEOs in Québec have four women and the Top 10 have six. The names of Christiane Germain, Danièle Henkel, Véronique Cloutier, Cora Tsouflidou, and Sophie Brochu are omnipresent in the results and these CEOs are perceived as being the most credible by the Québec population. Newly appointed CEO of BDC, Isabelle Hudon is also in the Top 10. “It is very interesting to see that women CEOs are seen as more credible than men in a similar role. This is in fact a big and above all a happy change for the business community since for decades men have often been seen more credible in senior management positions. We will closely monitor this trend as well as the credibility factors to advise CEOs on strategic management of intangible assets such as corporate image, trust, credibility and reputation.”&nbsp; Stéphane Prud’homme, CEO of the Credibility Institute Survey Highlights: Credibility and Its Drivers The first edition of this study surveyed the Québec population on the perception of the credibility of CEOs and chairpersons in office. To the question: “How credible are each of these people in your eyes?” respondents perceived women as more credible than men in similar positions. It is now recognized by the academic community that factors participate in consolidating the credibility of leaders and some were surveyed in this study. The factors that have contributed the most to determining the most credible CEOs are competence and legitimacy. Conversely, one of the factors that undermines the credibility of CEOs is the lack of proximity to the values of the general public, perhaps a form of perceived elitism.&nbsp; Another fact to note, notoriety is not a guarantee of credibility, with the exception of Véronique Cloutier, the most famous CEOs are not found in the top 5 of the most credible CEOs. “Credibility is intangible to most people and it’s not easy to measure. This study on the perceived credibility of CEOs is a first in Québec and it will be interesting to measure its evolution in the mid and long term.” Julie Fortin, Co-President of SOM Survey methodology This online survey was conducted from May 21 to 31, 2021 among 1,030 Québec adults, in French and English. The sample was drawn from the SOM Gold panel, which consists mainly of Internet users recruited randomly by landline and cell phone. The data have been weighted to best reflect the characteristics of the population by age, sex, mother tongue, education, household size, dwelling (owner / tenant) and region. The maximum margin of error for all respondents is 4.1%, 19 times out of 20.<blockquote>It is very interesting to see that women CEOs are seen as more credible than men in a similar role. This is in fact a big and above all a happy change for the business community since for decades men have often been seen more credible in senior management positions. We will closely monitor this trend as well as the credibility factors to advise CEOs on strategic management of intangible assets such as corporate image, trust, credibility and reputation. Stéphane Prud’homme, Founder CEO of the Credibility Institute</blockquote>

Women CEOs are more credible than men occupying the same role

Credibility is not only related to influence and persuasion, but rather to the action of informing, communicating, and being believed by one’s interlocutors. It is creating and maintaining a relationship of trust and sharing between the spokesperson and his/her audience. It must be understood that credibility exists only according to a reflection, a perception, it does not exist alone, it originates in the mind of each member of an audience. The spokesperson is not credible because he/she thinks himself/herself credible, he is credible only if his/her audience perceives him/her to be credible. Members of an audience must trust him/her and feel respected. "Credibility does not equal efficiency. The credible spokesperson is keen to establish and maintain a relationship of trust and mutual understanding with audiences rather than being effective." Stéphane Prud’homme I mentioned “dialogue” because credibility is symmetrical bidirectional communication. The credible spokesperson demonstrates a great deal of flexibility, openness, and a constant concern for authenticity. To be credible, the spokesperson must know his/her strengths and weaknesses, because above all, he/she is a human being. Finally, we must understand that credibility is built, managed and can be consolidated. Credibility is lived from day to day, it’s a way of living, whether you choose to live or not. The consolidation of credibility is a long-term and arduous process, it positively contributes to the relationships of trust and sharing that are desired between a spokesperson and his/her audience.<blockquote>Credibility does not equal efficiency. The credible spokesperson is keen to establish and maintain a relationship of trust and mutual understanding with audiences rather than being effective.</blockquote>

Credibility is a dialogue

Stéphane Prud’homme has 25 years of experience (including 9 in Southeast Asia and China) in global communication strategy, intangible assets management, issues management, and crisis management. He has been recognized as an international credibility expert for the past 15 years, an expertise acquired through a master's degree in corporate spokespersons’ credibility in crisis situations and a PhD on credibility and reputation of corporations and their leaders. He also holds a bachelor degree in…

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