Organic kids clothing my name is Ismay and I am a mum with a passion for the environment and I design organic kids clothes. My son is the Boy Wonder, the muse and model of the brand. After working in graphics for some years following my BA, I graduated with a masters degree from the London College of Fashion. I went on to work as a designer both in-house and freelance for various small companies including a brief stint at the street label, Firetrap. Designing for men’s, women’s and childrenswear, print design has become my specialism. I always wanted to start my own business and having my son made me see a potential gap in the market. Boy Wonder came about from a desire to clothe my son in beautiful designs that are ethical and sustainable and being frustrated at the lack of choice in boys clothing. After caring for my late husband I decided I had to give the dream a chance and so in 2016 the blog began. The blog tells the story of setting up my kids fashion business and my research into ethical & sustainable fashion and green issues. My son is now 12 years old and loves Lego, video games and swimming. He loves the bright colours and prints in the collection, but is a bit embarr

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