Beaucroft is a British watch brand based in the beautiful city of Cambridge. We design classic watches with modern flair, powered by mechanical movements. We champion British design and the good vibes of Cambridge.

Since 2020, British watch brand; Beaucroft has designed classic watches from the heart of Cambridge England. Through a blend of old timekeeping techniques and modern watch design styling, we bring the best of the old and new worlds together and create watches at an affordable price that are attracting a new generation to the beauty of mechanical wristwatches. In the design of every Beaucroft watch we strive to create a modern & classic watch that will look as fresh in years to come as it does on day one.

As a young British brand, we aim to do things differently to meet the aspirations of our modern customers; this means breaking out of gender labels through gender-neutral design, making tangible environmental commitments and reimagining the watch shop experience through our partnerships with Cambridge’s best independent brands and also being an officially licensed watch partner for the University of Cambridge.